Finding Purpose

Find or recalibrate your courageous purpose aligned to your brand through our expert facilitation.

Purposeful Governance

Maximize the effectiveness of your board of directors by tailoring global governance principles & best practices to your needs.

Purposeful Activation

Make purpose real everyday with expert guidance on how to live it via brand, culture, employee and customer experience, product, supply chain, government/regulatory, community and environmental impact strategies.

Skillup To Purpose

Skill-up at your own pace with customized blended learning, training and development tools focused on board, executive, management and team coaching and other topics such as innovation.

Certifying Purpose

Fast track your attainment of highly prized international governance and sustainability certifications (e.g., B-Corp, ESG, ISO Certification). Impact SDG goals more readily with our expert guidance.

Tracking Purpose

Keep track of and communicate your success with reporting tools that allow you to get better as you go, make course corrections, and build trust.

Finding Purpose

Most organizations have a vision, mission, and value statement. Many try to live these every day as they serve as a guide to attaining organizational goals and overall successful operations.

Example Service Packages

PURPOSE, VISION, MISSION & VALUES REFRESH

Purpose Wheel

Kravatzky & Stephens

You’re in the process of relooking at the strategy of your organisation. To take stakeholder value to the next level, you think its critical to become more purposeful and maximize your impact on society and the environment. The first step to this is rethinking your company’s identity - purpose, vision, mission and values - and align these to your strategic goals.

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NB: Most customers prefer customized approaches

However, you have a hunch that your organization has more potential to deliver stakeholder value, positively impact society and the environment and that this potential has not been articulated, is not reflected in your existing statements and is not being actioned in the organization.

Your instincts are most likely correct because there is a lot of confusion around the meaning of mission and vision. Definitions vary with different practitioners. In fact, often mission statements are mistaken for vision statements and vice-versa. Even in the best of cases, in our opinion, these statements are missing a fundamental element, purpose.

A purpose statement should articulate the core problem an organization intends to solve profitably, with its solutions for people and the environment, that will significantly improve their wellbeing. The statement should also specify that the organization will not be profiting from producing negative impacts.

A vision statement should articulate how a company will see itself and what it's role will be once it is successfully addressing the core wellbeing problem it is meant to solve.

A mission statement should articulate the key unique capabilities and practices the company will leverage as it sets out to address its core wellbeing problem.

Values are consistent with the achievement of an organization's purpose. They are behavioral principles which are expected to function as everyday north stars for stakeholders of the organization.